Simon caught the attention of the audience from the very beginning by challenging the assumptions and belief systems of why some people or organizations succeed and others do not. He sets this up by using illustrations of the success of Apple, The Wright Brothers and Dr. Martin Luther King, Jr. He will allude to these examples throughout the speech.
He developed a passion for answering this burning question because he began to notice patterns. After intense research, he discovered that those that aspire and achieve great success is because they think, act and communicate totally opposite of the masses.
He explained these communication patterns through his concept called the 'Golden Circle'. That's based on 3 components of perspective, what, how, and why. He explains that companies that struggle and even fail is that they focus more on the what and the how of
their product, service, mission.
Where on the other hand leaders that focus on the why inspire people with similar beliefs to action. He continues to explain that these leaders have master the art of communicating from the inside out, rather than from the outside in. These leaders realize that people don't buy the what or the how, but the why.
People show up not for the leader, but for themselves. Simon did a brilliant job of building trust by his choices of illustrations that he used to get his point of cross. For instance, when he explained the context that surrounded hthe civil rights movement and the Martin Luther King speech he points out that the people showed up not for Dr. King, but for themselves. They believed within themselves of picture of America that he painted on the steps of the Lincoln memorial.
The way Simon's speech helped me is by giving me a insight into how I should craft my leadership style. In the past, I could see how in the different leadership roles that I served in where I focused on the how, and the what, but briefly going over the why. The more I think about it the more I am aware of insecurities play a role of sticking with the how and the what. Really operating from your authentic self requires you to become more transparent and vulnerable, in which most people don't flock leadership positions.
What are your thoughts?
- What is your why?
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